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Frequently Asked Questions

Everything you want to know before partnering.

The model, the structure, the timeline, the cost - laid out plainly. If something you're looking for isn't here, reach out and we'll answer it directly.

16 QuestionsLast updated

01 / 03

The Model

How AI Value Arbitrage works, what it costs, and what makes it different.

AI Value Arbitrage is our proprietary model for converting your existing operational spend into equity ownership of AI-powered software companies. Traditional businesses are valued at 2-5x EBITDA, while technology companies command 8-12x EBITDA multiples. We bridge this gap by partnering with you to build bespoke AI solutions from your internal processes — creating a technology asset you own that commands higher valuation multiples.

Each product is developed through a Special Purpose Vehicle (SPV) — a jointly owned limited company between you (the domain partner) and XGX.AI (the technology partner), typically structured as a 50/50 equity split. You provide industry expertise, customer relationships, and operational spend. We handle all product development, AI/ML engineering, and platform infrastructure. IP is jointly held within the SPV, and governance is shared.

Our proven 4-phase approach typically spans 12 months. Discovery and Design takes weeks 1-4 (operational audit and AI solution design). Build and Test runs weeks 5-12 (custom AI platform development). Full Deployment covers months 4-6 (company-wide rollout with staff training). Scale and Expand begins from month 7 onwards (external customer selling and feature expansion).

The model is designed so that existing operational spend is redirected rather than new capital invested. Your current costs become the foundation of the SPV's recurring revenue. During Discovery and Design, we conduct a detailed economic analysis to model the opportunity. There is no upfront technology fee — XGX.AI invests its development capacity in exchange for equity in the SPV.

Traditional agencies bill for time — you pay hourly or monthly fees for developers, receive software, then keep paying to maintain it. We don't bill for development at all. Our engineering capacity goes into the partnership as equity in a jointly owned company, so you end up owning a technology asset rather than accumulating a line-item expense. Consultancies produce slide decks and recommendations; we produce working AI platforms that operate inside your business and generate external revenue. Most importantly, the SPV structure means our financial upside is permanently tied to yours — if the software we build together doesn't create real enterprise value, we don't get paid either. It's a structural commitment to outcomes, not hours.

XGX.AI is a UK-based technology firm that builds AI software in partnership with operating businesses. We are not a consultancy, agency, or vendor. We co-own every product we build through jointly held SPVs. Multiple platforms are live across recruitment, construction, HR, social care, e-learning, and consumer goods, with partners including listed companies and international operators. Our founder, Gregg Curtis, has built and scaled technology businesses for over a decade. We invest our own development capacity into every partnership, which means our financial outcome is structurally tied to yours. If the software does not create enterprise value, we do not get paid.

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Who It's For

Business fit, qualification, and the sectors we cover.

This model is designed for business owners who control customer relationships and operational workflows — not passive investors or early-stage speculators. If your business spends money on operational tools, has manual processes that could be automated, and has customers who would benefit from AI-powered solutions, you are an ideal partner. We work across sectors including recruitment, construction, HR, social care, e-learning, accounting, and marketing.

No. XGX.AI handles all technical aspects including architecture, AI/ML engineering, platform development, and ongoing support. Your role is to provide domain expertise, industry knowledge, customer relationships, and distribution. You understand your business better than anyone — we bring the technology to transform it.

There is no fixed revenue threshold, but the model works best when there is enough operational activity for the technology to matter. In practice that means established businesses with recurring operations, genuine customer relationships, and meaningful current spend on software tools or manual processes that could be automated. Pre-revenue startups are not a fit — you need product-market fit inside your core business before adding a technology leverage layer on top. If you are running a business that works, has workflow complexity, and wants to become a software company too, you are exactly who we are built for.

We have built AI platforms in recruitment, construction, HR, social care, e-learning, accounting, document management, and marketing, with active partners across the UK, Dubai, and Saudi Arabia. The common thread is operational complexity rather than a specific sector — if your industry has manual processes, data-heavy decisions, and customer relationships you own, the model works. We have deliberately avoided committing to a single vertical because the interesting opportunities come from spotting software assets hiding inside specific operations, not from chasing a category. For sectors where we have shipped multiple products we also publish vertical-specific playbooks, which you can find in the Industries menu in the site navigation.

A consultancy produces recommendations, SOWs, and invoices. We produce working AI platforms and co-own them. The difference is structural: consultancies bill for time regardless of outcome; our return comes from equity in the SPV, which means we only benefit if the software creates real enterprise value. We also handle the entire technology stack — product design, AI/ML engineering, infrastructure, and ongoing development — so there is no handoff to an internal team or a second vendor. The model is closer to a joint venture than an advisory engagement.

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Working with XGX.AI

Engagement, portfolio, confidentiality, and exit.

Each AI Value Arbitrage partnership requires significant hands-on development and close collaboration — operational audits, custom AI architecture, iterative development, and genuine product shaping. We work closely with 10-15 partners at any given time and onboard one or two new partnerships per month. We deliberately limit the number of active partnerships to ensure every project receives the attention it deserves, and we would rather say no to a partnership that isn't a fit than dilute the work we're doing for existing partners. The first step is always a 30-minute fit review with our team — no pitch, no pressure, just a straight conversation about whether your business is the right fit.

Yes. We have built AI platforms across recruitment, construction, HR, social care, e-learning, and consumer goods, in partnership with listed companies and international operators. You can see partner testimonials on the homepage, and once we are into Discovery together we are happy to arrange direct conversations with current partners so you can hear their experience first-hand.

Every engagement begins with a mutual NDA before any operational detail is exchanged. The Discovery phase involves mapping workflows, interviewing your staff, and reviewing data flows, all handled under formal confidentiality. Access to sensitive systems is scoped to the specific team members who need it, and your data is never used to train models that cross into other partnerships. Each SPV's IP, data, and infrastructure is contained within that SPV and does not leak sideways into our other products or into generic tooling. Your competitive edge stays yours.

The SPV is a separate limited company with its own shareholders' agreement, so exit mechanics are defined upfront rather than negotiated under stress later. If commercial traction doesn't materialise, both partners can wind the SPV down cleanly and IP reverts to joint ownership for archival or resale. If one partner wants to exit while the other continues, we negotiate a buy-out at fair market value using pre-agreed mechanics. Neither party can unilaterally take the technology and neither is trapped. Because the model is designed around redirecting your existing operational spend rather than new capital outlay, downside exposure is structurally limited to time and attention rather than invested cash.

XGX.AI is based in Truro, England, UK. We are registered as XGX AI LIMITED (Company Number 15019133) with our office at Whyfield, Truro Business Park, Threemilestone, Truro, TR4 9LF. We work with partners across the United Kingdom.

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